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How Will The California Wine Industry Be Impacted By The Growing Legalization Of Recreational Cannabis Consumption?

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Image by  Stay Regular  from  Pixabay

Image by Stay Regular from Pixabay

It’s an exciting time to be someone who uses cannabis, whether you fancy yourself a connoisseur, or whether you’re a casual recreational user, or whether you mainly use cannabis for explicitly medicinal purposes. The political climate right now is more favorable towards cannabis than at any point in decades, nearly a dozen states have legalized it, and with more research and innovation, there are a simply staggering number of different products hitting the market.

Basically, as an increasing number of states have embraced legalized recreational cannabis in recent years, that’s created myriad new opportunities for collaboration and intersection with the food and beverage industries. The cannabis wave has also, however, raised some questions and uncertainty over what impact it might have on the alcohol business, particularly the wine industry, which needless to say is a major economic force in the state of California.

The Current State of Legalization

Today, 33 States and the District of Columbia have legalized medical marijuana. Another 11 states have legalized recreational cannabis, and 15 states along with the U.S Virgin Islands have moved to decriminalization. 

It’s also clear that cannabis grows on both sides of the political aisle, with a strong majority of Democrats supporting legalization, and nearly half of Republicans supporting it too. In short, after decades of political intractability, this is an issue that seems primed for rapid, widespread progress in the next several years.

With cannabis on the rise as a legal consumer good, it’s piqued interest from some big players: notably, Constellation Brands, the Arizona Brand, Marlboro/Altria, Lagunitas Brewing Company/Heineken International, and The Family Coppola, who have all invested in the industry to varying capacities. 

3rd Annual Wine and Weed Symposium 

With so many parallel industries so clearly getting ready to join in on the cannabis action, it’s no surprise that many people are wondering what’s next. After all, cannabis and wine do seem like a natural pairing; whether you’re searching for the perfect finish on a Pinot Noir, or looking for that perfect terpene profile, there’s a lot that wine-lovers and cannabis aficionados can share in common.

It was in service of finding those common causes that the 3rd Annual Wine & Weed Symposium took place in Santa Rosa, CA on August 8th. The event brought together industry professionals from both sides to explore the impact cannabis is having on wine, and to explore what might be ahead.

The event kicked-off with a keynote from Corey Beck, the CEO of Francis Ford Coppola Winery, who shared “experiences from his twenty-plus years in the wine industry and his unique insight into the collaborations that are possible between wine and cannabis.” Specifically, as the Wine Industry Network noted in its coverage of the event, Beck touted the winery’s recently launched “The Grower’s Series, a cannabis lifestyle brand with a limited edition collection featuring three unique 100% organic cannabis flower strains.”

Throughout the day over 500 attendees enjoyed a wide array of discussion topics covering the impact on wine sales in legal states, beverage industry’s investment in cannabis, cannabis consumer purchasing trends, marketing lessons learned from cannabis, and a talk about women finding their way into the cannabis space, a crucial element of forming a representative industry. In fact, our own companies — Nice Guys Delivery and Nice Guys Distribution — were co-founded by Monica Gray, a leader at the forefront of the local cannabis industry.

Monica Gray and other panel members at the 2019 Meadowlands Cannabis Event

Monica Gray and other panel members at the 2019 Meadowlands Cannabis Event

Drilling Into Consumer Buying Trends

The symposium’s discussion on consumer trends, given by BDS Analytics Vice President of Consumer Insights Jessica Lukas, drew a lot of attention. Her talk was titled “The Cannabis Impact on Wine,” and she used her platform to reveal some interesting data tracking how marijuana is affecting the beverage industry. And while cannabis is a booming, nascent industry, she gave some useful perspective on just how big a market gap still exists between the two. Namely, as the Wine Industry Network detailed in its coverage of the event, while the US cannabis market is huge, it still pales in comparison to the U.S. alcohol market, which is almost 14 times larger.

In the states with the longest history of legal adult-use cannabis sales, Colorado, Oregon, and Washington, alcohol sales don’t currently seem to be affected by the legalization of recreational cannabis. “In most cases, it would appear that both alcohol and cannabis sales are growing together.” Whether this coexistence would be impacted  by nationwide legalization, however, remains to be seen.

Cannabis Beverages Are On Everyone’s Mind

When thinking about the different ways cannabis could impact wine, it seems that the most direct form of competition comes from the cannabis beverage category which is part of the larger edibles category. Edibles currently comprise 15 percent of the overall legal cannabis market, and beverages are 6 percent of that. One impediment to beverage sales has been flavor, which can be a challenge given the distinct and at-times overpowering scent and taste of cannabis; although plenty of people grow to love it, it’s not necessarily an instant crowd-pleaser for newcomers. 

According to Lukas, these taste concerns are the “number one consumer driver for this category.” It will be interesting to see what new products are rolled out in the years to come, and whether consistently palatable to exceptional flavors begin to thrive in the market.

Lukas also said there was a “large percentage of people, who presumably used to think of a particular social or recreational occasion as purely a wine occasion, but now consider that it could be either a wine or cannabis occasion.” It’s key to understand that cannabis is currently burdened by additional regulations hindering people from consuming it in public places like bars and restaurants, even beyond the kinds of open container laws that prohibit alcohol consumption in public spaces.

As cannabis grows and integrates into society it will continue to shed its stigma, with more states turning online, it will no doubt have an impact on alcohol. 

Instead of worrying about the market share cannabis could take from the alcohol industry, it seems more pragmatic to seek ways to align with the marijuana industry. After all, the potential for competition is obvious; as more and more people learn about the potential benefits of cannabis on health and society, momentum behind legalization will build even further. The question is how well these two industries might coexist with each other, or even in some ways complement each other.

There are some interesting parallels within the cannabis and wine space from a regulatory perspective, too . Both industries know what it’s like to endure prohibition, they’ve each been heavily regulated, and just like wine appellations, cannabis is working with the CDFA (California Department of Food and Agriculture) to establish its own set of appellations. Barring any unforeseen circumstances, cannabis cultivators can look forward to a system in place no later than January 1st, 2021.

How do you feel about the intersection of wine and cannabis? If you have any thoughts or comments, please leave them below! We love to hear from our readers!

Written by: Dan Osterman


Cannabis News In Marin County and Across the Country | Nice Guys News

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Nice Guys | Cannabis News

Friday, May 31, 2019

The Illinois Legislature made history today becoming the second state legislative body to pass a bill repealing cannabis prohibition, joining the great state of Vermont. But, they went one step further by also legalizing regulated cannabis commerce.

Once Democratic Governor J.B. Pritzker’s signs the bill, Illinois will officially be the 11th State to legalize cannabis in the US. This move gives more strength to the common sense decision to end Federal prohibition on cannabis.

On January 1, 2020 adults in “Illinois will legally be able to purchase up to 30 grams of cannabis flower, five grams of concentrates and 500 milligrams of cannabis-infused products. These things won’t actually be available on New Year’s Day though.” As seen in many other states, the regulatory hoops usually take a bit of time to get through.

Read the full story by clicking here

Historic FDA Hearing Today! Cannabis Companies Lobby the FDA to Fully Legalize CBD.

Concerns over exaggerated health claims prompt FDA hearing on effects of CBD products. Read the full article by clicking here. 

Today, the FDA held its first hearing on whether companies can add CBD, a non-intoxicating cannabis compound, to food, beverages and dietary supplements.

“In 2018, the Farm Bill removed hemp and derivatives such as CBD from the federal list of controlled substances so long as THC percentages don’t exceed .03%, but the law gave the FDA the authority to regulate all cannabis compounds, including CBD. The FDA has had a relative hands-off approach so long as companies haven’t made exaggerated claims about curing Alzheimer’s or cancer, but it would be good for the cannabis industry and consumers to have clarity, so long as the FDA doesn’t unnecessarily stifle the market.”[3]

The FDA is not likely to make any decision on the first hearing. The regulators will more than likely collect data on safety and effectiveness of CBD and see how it can regulate the industry. The process will go a step forward if majority opinion goes in favor of CBD. One thing we’ve learned from walking through the licensing process and dealing with the local government is that it is really important for people to show up at public events, workshops, and hearings to help mold the industry in the way you want to see it develop.

Get the full scoop


Marin County | Local Cannabis News:

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Have you ever considered working in the legal cannabis industry?

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Novato Cannabis Status:

At their May 14, 2019 meeting, the City Council held a Cannabis Community Workshop to receive public comment and discuss the option to tax cannabis businesses or activities. Council provided feedback to staff, and staff will continue this process at a future Council meeting. Learn more.

It’s really important for the public to show up to these events.

Fairfax Cannabis Status

Marin County doesn’t currently have any brick-and-mortar recreational cannabis storefronts. Fairfax Town Council heard public comment as it moves toward a local ordinance and permitting process recently, and it’s possible they could become the first city in Marin with a retail storefront for the recreational cannabis market.

Learn more about the Fairfax cannabis discussions. Click here

San Rafael Cannabis Program
In July 2019, the City of San Rafael will be opening a second round of licensing for the following cannabis licenses:

  • Cannabis Testing Labs: 4 licenses available. Process opening July 2019

  • Infused Product Manufacturing MIPs: 10 licenses allowed, 3 licenses available. Process opening July 2019

  • Non-storefront  Delivery: 5 licenses allowed.  All licenses allocated.

  • Distribution: 4 licenses allowed, 2 licenses available. Process opening July 2019.

    *Nice Guys have a license for delivery and distribution in San Rafael, CA.
Cannabis Gross Receipts Tax Rates
  • Cannabis Testing Labs: 1%

  • Infused Product Manufacturing MIPs: 3%

  • Non-storefront  Delivery: 4%

  • Distribution: 1%

Learn more about the San Rafael Cannabis Program. Click here


If you haven’t seen “Weed the People” yet it is now available on Netflix.

Stream “Weed the People” on Netflix.

Stream “Weed the People” on Netflix.


Watch Mara Gordon give a recent TEDx talk on cannabis. *She is featured in “Weed the People,” along with her products made by Aunt Zelda’s.




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Episode 007: Not Your Average Nice Guys Podcast

Special guest: Heath from Bloom Farms

Have you listened to the “Not Your Average Nice Guys” Podcast yet? It’s produced by our team as a way to remove the fear out of marijuana. They interview industry members and talk about what it’s like to work in the legal California Cannabis industry. It’s a lot of fun and it’s really informative. I recommend giving it a listen.

Listen to us interview Heather who is an Account Manager for Bloom Farms in our latest episode. She is a wonderful example of a woman who’s growing with the industry.


Show Notes: #007 Heather from Bloom Farms | An Example of a Woman Growing With The Industry

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Heather talks about her experience working in the legal cannabis industry. Learn how Bloom Farms is giving her a chance to live in her passions

Episode 007: Interview with Heather | Account Manager for Bloom Farms

“Legal cannabis is currently the greatest job-creation machine in America. The cannabis workforce increased 21% in 2017. It gained another 44% in 2018. We expect at least another 20% growth in jobs in 2019. That would represent a 110% growth in cannabis jobs in just three years.” - Leafly

 

Welcome to episode 007 of the Not Your Average Nice Guys Podcast, where it is our goal to educate consumers while removing the fear out of marijuana. The show is run by Nice Guys Delivery employees who interview other industry peers to lift the veil of the legal California cannabis industry.


In this episode, we talk to Heather who is an Account Manager for Bloom Farms. She is one of the first vendors Nice Guys Delivery ever worked with when we first opened our doors in 2016, and she is a great example of a professional in the space. We talk about how cannabis is changing the landscape and giving a lot of people opportunities and jobs. The industry offers upward mobility for anyone willing to work.

"You have to be passionate about cannabis to really do this." - Heather

Bloom Farms is a staple in the California cannabis market. One of the reasons we like them so much is because of their desire to be nice and give back to the communities they're serving. They formed a 1-for-1 program that has donated over 1.6 million meals. They partner with 9 local food banks across the state to make this happen. Last year Nice Guys joined Bloom Farms on World Food Day to donate food at the SF Marin Food bank.

Thanks for listening. We appreciate your feedback! 

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Why Trust Nice Guys Delivery? Learn about our 3 step ID verification process

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Why Should You Trust Nice Guys Delivery?

Marijuana Delivery for adults aged 21 years and older | Marin County, CA

Why should you trust Nice Guys Delivery?

Nice Guys Delivery is one of the few licensed cannabis delivery services operating in San Rafael, California. When our company first moved to the community we served the medical marijuana market, but on April 16th, 2019 we began selling recreational cannabis to adults aged 21 years and older.

Like many of our customers raising kids, we are parents with children growing up in Marin County and we want them to grow up in a safe and healthy community. We have policies in place to protect children and our community alike. It’s our desire to be apart of the solution. We work closely with the B.C.C and City of San Rafael to ensure we are running our business according to regulations. It’s important to us that our community feels safe!

Listen to our podcast conversation with San Rafael’s Director of Economic Development, Danielle O’Leary, and hear her talk about the San Rafael Cannabis Program.

Click Here to listen.

Below is a list of our three-step verification process when checking identification as every single order is placed and received by our staff.

Our 3-Step Verification Process:

  1. Once a customer signs up they MUST send us a Government issued ID via email or text message.

  2. We then verify the age in our system.

  3. Our drivers check ID upon delivery.


We created a FREE cannabis 101 educational E-book for you to learn the basics and make more informed purchases in the future. We recommend printing the booklet so you can use the back notes section to begin tracking your cannabis experience.

Click here to download

Thanks for reading!

The Benefits of Non-Medical Marijuana

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Now Delivering Non-Medical Cannabis

Marijuana, or cannabis, is comprised of many chemicals, but there are two key chemicals you may have heard about already: THC and CBD. THC, short for tetrahydrocannabinol, is the psychoactive ingredient which causes the high associated with marijuana. CBD, cannabidiol, is the component of marijuana that is often used to treat a wide variety of issues, but it does not get you high. Other compounds in cannabis include CBG, CBN, THCA, and CBDA. How these chemicals interact with your body determines what effects you’ll experience after a given dose.

The Benefits are Nearly Endless

As marijuana contains both THC and CBD, it can be used for a wide variety of applications. The body’s receptors interact with specific chemical compounds in marijuana to maintain its homeostasis, and so marijuana treats a variety of problems and ailments. Marijuana has been known to help with the following:

  • Pain

  • Anxiety

  • Inflammation

  • Nausea

  • PTSD Symptoms

  • Insomnia

  • Stiff or Sore Muscles

  • Appetite Issues

  • Depression

  • Mood Problems

  • And More!

The effect of marijuana relies partly on how it’s consumed; users can inhale, eat, apply a tincture or topical product, use a patch, or take a suppository. At Nice Guys Delivery, we offer products that are high in CBD, as well as marijuana in a variety of forms, including edibles, topicals, drinks, gels, patches, balms, and more.

Find Out for Yourself - Order Today

Nice Guys Delivery can deliver marijuana to clients throughout San Rafael, CA; Mill Valley, CA; Novato, CA; and select zip codes in San Francisco (94123, 94115, 94118, 94109, 94121). If you are 18 to 20 years old, you will need a doctor’s recommendation. Adults 21 years of age or older will need a government issued ID to make their purchase.

Learn more about what marijuana can do for you by trying it out for yourself. Order today through our website for the highest quality products at the best prices!

Show Notes: #006 Danielle O'Leary | Director of Economic Development and Innovation for San Rafael, California

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Welcome, Danielle O’Leary to the show.

Tags: san rafael, california, cannabis delivery, marin county adult-use cannabis, nice guys delivery, marijuana

San Rafael, CA -  The City With A Mission

San Rafael, CA - The City With A Mission

Danielle O'Leary is a leading member of the team creating the legal cannabis program in San Rafael, California. She is the Director of Economic Development and Innovation and because of her efforts, Nice Guys Delivery and others are able to legally sell cannabis in San Rafael and Marin County.

In this episode, we talk to Danielle about San Rafael's Cannabis Program and how it’s been going since it was created. We talk about different ways cannabis is bringing positive change to the community and also a little bit about her background. This is a unique conversation with someone from outside the industry.

Thank you for listening to the Not Your Average Nice Guys Podcast. 

Please leave a comment and let us know what other type of cannabis content you’d like to hear!

We appreciate you! 

Our talk is based around these questions:

  1. You are helping write and guide policies for a community trying to embrace cannabis. How did you come to this position and what is the career history that led you here?

  2. The majority of Marin voted for legalization and each community across California is embracing prop 64 in their own way. Marin has eased its way forward regarding policies. What's the next progression? 

  3. Have licensed cannabis businesses been good operators in San Rafael? How are we doing?

  4. What is the biggest concern from the city's point of view? What are some mistakes you've seen other communities make?

  5. Where is the tax revenue being applied?

  6. Aside from Tax revenue, what do you and the city hope to see from us as licensed businesses? 

  7. Have you seen an increase in crime since San Rafael began allowing legal cannabis sales? 

Additional Notes and Resources:

"On March 4, 2019, San Rafael City Council approved amending our current medical cannabis policy to allow existing licensees the ability to serve the adult-use market. This recent action does not permit new retail storefront licensing activity.  The list of approved license types and allotments are shown below:"

Cannabis License Allotments

  • Cannabis Testing Labs (State License Type 8): 4 licenses 

  • Infused Product Manufacturing MIPs (State License Type N): 8 licenses 

  • Non-storefront  Delivery (State License Type 9): 5 licenses 

  • Distribution (State License Type 11): 3 licenses 

Learn more about "The City With A Mission" - San Rafael


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Show Notes: #004 Introducing Winter Greens Delivery | Cannabis Delivery in Truckee & North Lake Tahoe (CA) Area

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#004: Winter Greens Delivery | Cannabis Delivery in Truckee & North Lake Tahoe (CA) Area


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Tags: Winter Greens Delivery, Cannabis Delivery, Marijuana Delivery, The Nice Guys, Marijuana delivery near me, Marin County Cannabis


They are North Lake Tahoe’s 1st and ONLY legal cannabis delivery service operating out of Truckee, California!

They are North Lake Tahoe’s 1st and ONLY legal cannabis delivery service operating out of Truckee, California!

Winter Greens Delivery (@wintergreensdeliver) is a cannabis delivery service dedicated to educating and guiding its customers about the validated benefits of cannabis for health. They make pain relief accessible, affordable and discreet while striving to make each member experience as unique as they are. 

Dan, Colleen, and Ashley sit down for a conversation in Sacramento after a recent Flow kana industry party where they got to meet some of the farmers, a glass blower, and other industry members. They couldn't find anywhere quiet to talk so they have this conversation from the inside of a car. 

The discussion is centered around Ashley as she talks about Winter Greens and the experience she's had since they first opened on Jan. 28th, 2019. They are North Lake Tahoe and Truckee's 1st and ONLY licensed cannabis delivery service. When asked about some of the challenges she mentions the weather conditions as the drivers attempt to deliver weed in the middle of a snowstorm. I can imagine it being extra tricky trying to deliver cannabis in the middle of a blizzard - props to the winter greens delivery drivers. Tips are always appreciated. 


Additional Links and Resources:

New Members ordering from Winter Greens Delivery get 10% OFF their first order!

  • Orders are delivered in under an hour!

Winter Greens | Website

Nice Guys | Website

Special Mentions during the conversation:



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Please go ahead and leave us a review. It makes a difference and helps tell us what content you’d like to hear more of!

Which Cannabis Strain do you prefer?

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Do you prefer Indica, Sativa, or Hybrid cannabis flower? Does it matter to you?

And what feeling are you seeking when consuming?

Cannabis is an extremely unique plant. No two people have the same experience, and even if they could biologically-speaking, they still couldn’t, because each cannabis strain and each harvest is different. Cannabis is alive and constantly evolving.

At Nice Guys, we recommend tracking your experience. It means you should take ownership of your cannabis use by becoming interested in what you’re consuming and tracking how it makes you feel (actually write it down).

Become curious. Ask your licensed cannabis provider questions and reach out on social media to start a dialog with others. Prohibition will end when more of us begin to open up and talk about all the ways cannabis helps our lives.


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Originally posted on Medium ***

Why Shop For Cannabis Online??📍Marin County Cannabis Delivery

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Pros:

Have you ever considered purchasing cannabis online rather than making the trip to a dispensary? Below is a list of pros and cons to help guide your decision the next time you’re looking to purchase products. Before we get started, I recommend getting to know the state and local laws regarding cannabis near you. In California, delivery services can deliver anywhere in the state with out abiding by local laws.

 

Convenience:

Time is one resource most of us seem to never have enough of, by purchasing products online you gain back some of those precious moments. Nice Guys Delivery offers speedy delivery within 45-60 minutes from the time you place an order, but if you need to schedule the delivery for a later time in the day or week that’s also an option. Buying online saves you time traveling to the store, standing in busy lines, and offers a painless way to refill products when they’re running low.  

[We now offer same day deliveries into select Napa & Sonoma County locations when you order by 2 PM]

 

Accessibility:

Ordering online offers individuals with illness an easier way to obtain medicine. It gives consumers more access to products than if there only option is to purchase from the storefront down the road. You have the ability to shop around until you find exactly what you’re looking for.

 

Predictable care in a relaxed setting:

It’s hard to find a more comfortable setting than your own home. Nice Guys Delivery has a dedicated call center with specialized customer service people ready to assist you with whatever you need. When you visit a storefront you often interact with a different budtender each time, making it difficult to build rapport. You don’t have that problem when ordering online because there is a specific team dedicated to working with you. In the digital age, ordering online actually allows for a more personalized experience.

 

Education:

Looking at products online allows you to research information while you are shopping. Let’s say that you come across a new strain you’ve never heard of. You can search the internet using site’s like Leafly to help gain more information before deciding to purchase something. It’s also important to know who you’re buying from. Ordering online gives you the opportunity to read about the company before doing business.

 

Sales and Promotions:

Shopping online allows you to locate the specific products you are looking for and often times gives you access to online deals and promotions through email newsletters and campaigns. By engaging on social media you’re able to connect with brands on a more intimate level.

 

Cons:

One perceived downfall when ordering online is not being able to see the products in person. Since all tinctures, topicals, and edibles must remain in their packaging anyway, the buying experience is basically the same online as it is in-store. This problem is also diminished over time as you build a relationship with the delivery service and are able to trust their word and reputation. You can read reviews and see what other people think about the products and service you’re looking for, before making any decisions.

 

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