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What is 710?


The History of the 710 Cannabis Holiday

Cannabis culture is rich with traditions and celebrations, and one of the most intriguing and rapidly growing holidays is 710. While 420 has long been recognized as the quintessential cannabis holiday, 710 has carved out its own niche in the community, particularly among enthusiasts of cannabis concentrates. Let’s delve into the history and significance of 710, and explore how it has become a major event in the cannabis calendar, and at Nice Guys Delivery. 

The Origins of 710

The term “710” is relatively new in the lexicon of cannabis culture. The holiday is celebrated on July 10th (7/10), and its significance is rooted in a bit of stoner ingenuity. When the number “710” is flipped upside down, it spells “OIL,” a reference to cannabis concentrates, which are often referred to as oil. These concentrates include a variety of forms such as shatter, wax, crumble, and live resin, all of which are prized for their potency and purity.

The exact origins of 710 are somewhat murky, as the holiday has only gained widespread recognition in the past decade. It is believed to have started around 2012-2013, primarily in the United States, as the popularity of cannabis extracts began to surge. As enthusiasts sought to distinguish their celebration from the well-known 420, 710 emerged as the perfect counterpart, dedicated specifically to the appreciation and consumption of cannabis concentrates.

The Rise of Concentrates

Cannabis concentrates have been around for centuries, but their modern forms and methods of consumption have evolved significantly in recent years. Concentrates are produced by extracting the most desirable compounds from the cannabis plant, namely cannabinoids (like THC and CBD) and terpenes, while removing the plant material. This results in a product that is much more potent than traditional flower.

The rise in popularity of dabbing—a method of consuming concentrates by vaporizing them on a hot surface—has been a major factor in the establishment of 710. As more users began to explore the world of concentrates, it became clear that there was a need for a holiday that celebrated this particular aspect of cannabis culture.

Celebrating 710

710 celebrations mirror those of 420 in many ways, but with a focus on concentrates. Enthusiasts gather to dab, vape, and enjoy the various forms of cannabis extracts. Events and gatherings often include concentrate tastings, educational seminars on extraction methods, and showcases of the latest products and technologies in the concentrate market.

Dispensaries and cannabis companies have also embraced 710, often offering special deals, limited edition products, and hosting events to mark the occasion. As with 420, the goal of 710 is to promote community, education, and the enjoyment of cannabis in a safe and responsible manner.

The Future of 710

As cannabis legalization continues to spread, the significance and recognition of 710 are likely to grow. The holiday provides an opportunity to highlight the advancements in cannabis extraction technology and the benefits of concentrates, which include their high potency, fast-acting effects, and diverse consumption methods.

Moreover, 710 serves as a platform for advocacy and education, helping to dispel myths about cannabis concentrates and promote their safe use. With the cannabis industry rapidly evolving, 710 is poised to become an integral part of cannabis culture, much like its predecessor, 420.


The 710 cannabis holiday is a testament to the creativity and innovation within the cannabis community. What began as a clever play on numbers has blossomed into a significant celebration, dedicated to the appreciation of cannabis concentrates. With that, comes some awesome specials on some of our favorite cartridge and concentrate brands!

Check out our NEW Nice Guys 1g Cartridges! 25% off until 7/10!

As the cannabis industry continues to grow and evolve, so too will the traditions and celebrations that define it, with 710 standing out as a unique and important holiday for concentrate enthusiasts worldwide.